Richard Edelman Quotes
PR got to be much bigger because of the emergence of digital media. Now we have hundreds of people who are, in a sense, manning embassies for Facebook and Twitter for brands. So the business in effect has morphed from pitching stories to traditional media, to working with bloggers, Twitter, Facebook and other social media, and then putting good content up on owned websites.
Citations
Edelman, Richard. Interview by Dan Schawbel. "Richard Edelman on the Evolution of Public Relations." Forbes, Forbes Magazine, 14 Aug. 2012.
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Richard Winston Edelman is the President & Chief Executive Officer of the public relations company Edelman, a position he has held since September 1996.