RHETT MCLAUGHLIN

In rural North Carolina, you can get lots of great advice about how to clean and quarter a deer carcass, but we didn't really have anyone to ask for video advice, so we just kept learning through trial and error.

As we've come along, we've educated our audience, getting them to understand that brands do not compromise entertainment. For us, they enhance it. They enable it.

I think that we're gonna start seeing more and more people who started as a YouTube personality and now have their own studio, and they're gonna start creating things: story-driven stuff, longer-form stuff that people have an opportunity to enjoy.

Our focus is to continue to pioneer branded entertainment online and consider opportunities as they come. We're smart enough to know that we can't bite the hand that feeds us and neglect our Internet presence.

We've always wanted to be filmmakers.

We haven't shed our engineering pragmatism, so we accomplish things in the simplest manner possible. It helps with budget, obviously. We're not getting rich off web video, and we're supporting two families with our income, so we need to keep as much of the budget to ourselves.

We've always wanted to be filmmakers.

As we've come along, we've educated our audience, getting them to understand that brands do not compromise entertainment. For us, they enhance it. They enable it.

I think that we're gonna start seeing more and more people who started as a YouTube personality and now have their own studio, and they're gonna start creating things: story-driven stuff, longer-form stuff that people have an opportunity to enjoy.

In rural North Carolina, you can get lots of great advice about how to clean and quarter a deer carcass, but we didn't really have anyone to ask for video advice, so we just kept learning through trial and error.

Our focus is to continue to pioneer branded entertainment online and consider opportunities as they come. We're smart enough to know that we can't bite the hand that feeds us and neglect our Internet presence.

We haven't shed our engineering pragmatism, so we accomplish things in the simplest manner possible. It helps with budget, obviously. We're not getting rich off web video, and we're supporting two families with our income, so we need to keep as much of the budget to ourselves.