Chiara Ferragni Quotes

To be a successful Viner, you have to find your own style and be consistent. That will help you stand out from the rest.

Twitter, just every once in a while I put something out there basically to promote whatever I'm doing, but I don't see any of that as representing me or who I am or being a brand.

Honestly, I had no idea what to do on Twitter when I started. I didn't follow it enough. Slowly, though, I started to realize what I'm okay at. Like, I'm just not particularly witty.

When it comes to brands and having the opportunity to be an entrepreneur, social media has really become a great outlet for people to become their own boss.

I write my own blog every day. I do the Twitter every day and the Facebook. Without a gap. I do everything myself: I load my own photographs; I sometimes take my own videos and post them.

Anyone with a cellphone essentially is their own broadcast network. If you can build a reach for yourself, you're essentially an influencer.

Social media is kind of the same across the board, so you just have to know how to engage your audience, and you will be popular on any platform that comes up.

PR got to be much bigger because of the emergence of digital media. Now we have hundreds of people who are, in a sense, manning embassies for Facebook and Twitter for brands. So the business in effect has morphed from pitching stories to traditional media, to working with bloggers, Twitter, Facebook and other social media, and then putting good content up on owned websites.

I look at Twitter as brand building.

YouTube is akin to having my own network.

I'm pretty adept with computers and Photoshop for my blog, and I found my style with a conversational voice and an image-ready column.

To build a digital media company, you have to focus equally on content and technology. In content, you have to focus equally on the written word and video.

At one point, I was blogging prodigiously, in the late '90s; and I was getting, like, millions of pages because I was, like, one of the only people writing about web design, and I was always writing about web design.

We are in the throes of a transition where every publication has to think of their digital strategy.

It's too easy to do your own site to not have one these days. I guess everyone has one.

I had a blog where I tried to be transparent while giving away nothing. I tweeted and Facebooked badly. As a writer, your 'voice' is your calling card, yet my voice was becoming indistinguishable from billions of other voices.

I started as a mommy blogger, and it's been really great.

I've been on, like, the forefront of social media. I run all my own pages, and this is back to MySpace and answering my own emails in, like, 2006. Even before that, I always had websites with emails that dropped directly to me.

My website, my email magazine, my blog, my books, my corporate seminars, and my public seminars all create the ability for social media to work and all build reputation and ranking.

Blogging is a great way to show your talents and interests to prospective employers, while adding an edge to your resume. If you blog consistently it shows your dedication, passions and creativity - all of which are key attributes employers look for in job candidates.

I was told having a website would help me. I have yet to figure out why my life story needs to be on the web.

Every day is different. I am constantly creating, whether that be for my own YouTube channel and social networks or my businesses like FAWN (For all Women's Network) - a women's lifestyle network on YouTube that I founded/produce; em michelle phan (my cosmetics line with L'Oreal); or Ipsy (a beauty sampling service I co-founded in 2011).

If you go on my Instagram, you're not going to see the same content you'll see on my YouTube. Instagram has become the new magazine. It's much more editorial and about perfect moments that are captured. Snapchats are funny, real moments that you want to share. On YouTube, it's more structured, more storytelling.

Your YouTube channel is your show. I think it's a wonderful platform for anyone who wants to have stronger creative control over their content, their message, their vision and their branding.

I want to stay proactive and keep having funny material online.