Ray Allen Quotes

I'm interested in the opportunity that people can self-create using social media and the online dialogue. Before social media, you needed to have a lot of personal funds to break through to hire the right people and build a presence to start a line. It gives the opportunity and platform for people to be discovered.

The power of your audience is in the hand of the artist now via all the media - Facebook and Twitter and Instagram and all of them - all of the new available techniques to get to people. I think that you are your best publicist and record company and everything right now when starting out.

Prior to the online platform, I had to make sure I go around and have conversations and go to schools and make appearances. But now with online presence, I try to put out videos and different posts every day. I try to inspire.

I spend three hours a day working on my social network profiles. I think about the right people to tag, the ones who might generate new leads. It's my work, my self-promotion.

I've never done much to try to build an audience.

I still feel there are much smarter self-promoters out there than me. I am very methodical about my messaging, and I know how to gain attention very quickly.

I'm trying to embrace social media because it gives artists a little more power than we've had in the past.

The thing that got me started on Twitter was just basically pressure from management and the record company saying, 'Hey, this is what all the other artists are doing. You need to be doing it also.' I didn't really have a clue what is was.

Believe it or not, I want to keep growing my audience.

I think social media is so important; the young bands have certainly embraced that and used that to their advantage.

Kim was the one who taught us how to use Twitter and how to engage and really capture the attention of followers and the fans.

It's a huge mistake not to embrace social media. We need to stay in touch and stay relevant to young people.

I started posting on my social media super-young. I didn't really understand what it was. When I was about 15, I started posting behind-the-scenes of shoots, little things of me holding up the color corrector, cute things, me in a bikini. It was just all innocent and fun, and I saw people really starting to respond to it.

I wasn't into social media at all, but when I decided I was going to put out my own music, I said, 'Okay, I'm just going to post it.' And that's when it started its rounds on the Internet, and people started to take an interest in me.

People really don't watch TV no more - it's all about social media. I think it's a great platform for showing off your brand, who you are, interacting with fans, interacting with people in general.

I think we live in this interesting point where if you know how to and you're interested in capitalizing on social media for good and for brand building, there's so much potential.

Blogs are quite a new development - now, everyone wants to know you, everyone wants to know everything about you. And you can build a following that way. In a way, it's a good thing if you want to create a buzz around yourself.

I really grew my own fan base. I started posting videos on YouTube with the help of my parents.

I don't really see myself getting a Twitter account. Nothing against it. I get it. I especially get it for businesses.

I do retweet some of the things that people say about the things I've done, but I don't necessarily want to use it to promote myself because I find that it gets kind of boring. There should just be a whole different site for that. Because it's just kind of boring and gross to use it just self-promotion.

The problem most people make with their media presence is they're trying to craft a media presence as opposed to just consistently publishing who they are.

My office is on Twitter. I don't tweet myself - at least, not intentionally, but I probably should do.

I tweet myself and do all the Facebook updates. It started off with me wondering whether I was showing off and I was very careful about what I wrote.

I had a blog where I tried to be transparent while giving away nothing. I tweeted and Facebooked badly. As a writer, your 'voice' is your calling card, yet my voice was becoming indistinguishable from billions of other voices.

I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy.