Brian Roberts Quotes

I spend three hours a day working on my social network profiles. I think about the right people to tag, the ones who might generate new leads. It's my work, my self-promotion.

Although my values and my morals are old-school, you have to kind of key into the landscape of social media and how the world is progressing. I'd be a fool to sit there and go, 'Yeah, let's use the telephone to telemarket myself'... Social media is something that I definitely have to tap into, to another demographic.

I use trolling tactics to build my brand.

We're social media-driven now, the social media team is huge in WWE. It really helps expand our brand.

I think we live in this interesting point where if you know how to and you're interested in capitalizing on social media for good and for brand building, there's so much potential.

The thing that got me started on Twitter was just basically pressure from management and the record company saying, 'Hey, this is what all the other artists are doing. You need to be doing it also.' I didn't really have a clue what is was.

I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy.

I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.

I think social media is so important; the young bands have certainly embraced that and used that to their advantage.

I'm not equipped for the social media thing.

Let's be honest here: Twitter, for me, is 90 per cent a marketing tool.

You really can't spend money on social media unless you really try. Social media is really more about effort than expense.

I have no idea how to use social media for anything other than forwarding a good fart joke.

Kim was the one who taught us how to use Twitter and how to engage and really capture the attention of followers and the fans.

I love Instagram - I don't actually go on Twitter and tweet; I just connect it through my Instagram account. I think it's a good way of getting stuff out there and connecting with people.

With social media, if you have a viral video people can like what you do and it's homegrown and very organic.

The biggest companies in the world and brands have come to me to help sell their product to the younger generation. And I speak the language of millennials, and they respond to my content.

I am making use of social media as a marketing tool. It's a great way to market yourself and your projects. It's a free marketing tool.

I am social media savvy.

Social media and digital media will help us develop new fans and connect with our existing fans. It is an area we had to have our entire fingerprints on.

People really don't watch TV no more - it's all about social media. I think it's a great platform for showing off your brand, who you are, interacting with fans, interacting with people in general.

Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.

Although social media is a relatively new form of communication, it has become the primary way retailers and customers are interfacing.

You've got to be very cognizant of the correlation between social media links and business because they don't always correlate as highly as people would like.

Every news organization needs a social media strategy.