Blake Shelton Quotes

I think social media is so important; the young bands have certainly embraced that and used that to their advantage.

It's a huge mistake not to embrace social media. We need to stay in touch and stay relevant to young people.

The power of your audience is in the hand of the artist now via all the media - Facebook and Twitter and Instagram and all of them - all of the new available techniques to get to people. I think that you are your best publicist and record company and everything right now when starting out.

I think we live in this interesting point where if you know how to and you're interested in capitalizing on social media for good and for brand building, there's so much potential.

I'm trying to embrace social media because it gives artists a little more power than we've had in the past.

Just as performers, I think you'd be an idiot not to utilize YouTube.

You really can't spend money on social media unless you really try. Social media is really more about effort than expense.

Kim was the one who taught us how to use Twitter and how to engage and really capture the attention of followers and the fans.

You don't need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.

The biggest companies in the world and brands have come to me to help sell their product to the younger generation. And I speak the language of millennials, and they respond to my content.

Although my values and my morals are old-school, you have to kind of key into the landscape of social media and how the world is progressing. I'd be a fool to sit there and go, 'Yeah, let's use the telephone to telemarket myself'... Social media is something that I definitely have to tap into, to another demographic.

We're social media-driven now, the social media team is huge in WWE. It really helps expand our brand.

Twitter is just like posting old-fashioned press releases, and it can be very effective in promoting your business interests and charity work.

The new artist is meeting the general public before they meet the record company. They're able to put the material on YouTube and have a million views before they even meet an executive at a record company, and get the deal based on that.

I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy.

For the music business, social networking is brilliant. Just when you think it's doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It's amazing. And it's free. I love it. It's absolutely brilliant.

I'm actually on the Twitter like all those crazy young kids are, and if I'm going to do an in-store appearance or I post something on my website, I tweet these followers, a word I don't like so much, and over 50,000 people go, like, 'Okay, I got it.'

I've found my calling with Twitter. It's all about the amount of interaction you do, and the traffic you move, and I'm really good at that. I keep going and going and going, and no one can believe that I can keep it up.

My website, my email magazine, my blog, my books, my corporate seminars, and my public seminars all create the ability for social media to work and all build reputation and ranking.

I hope that all new filmmakers see that the Internet and social media are helpful tools in establishing a fan base as well as being able to interact with your fans.

I had a blog for many years. Once you develop your readership on your blog, and you can put something out there or direct traffic or get attention - it's like a super power.

My best advice for anyone out there that feels like, 'I don't have a million followers so why should I even give it a shot,' is that it's not about the numbers - it's about the engagement. That's how you can build influence.

A platform is the base from which something big happens. In our case, we're an entertainment platform in the sense that there are people signing up like MTV, Burberry, folks like Taylor Swift and Justin Bieber. And why? Because it's their channel to control their entertainment to their fans.

Let's be honest here: Twitter, for me, is 90 per cent a marketing tool.

Companies can't delegate social media to the new college grad and think they have it covered.