Kevin Systrom Quotes

YouTube provides a unique opportunity for all musicians to market and promote their music and directly engage their fans.

My whole career began because I was always putting my music on the Internet. By the time I had my first tour, I had an audience everywhere I went, because people were listening online.

Many American TV actors employ agents, managers, business managers, publicists and stylists, and are now adding digital media manager to the list. Their job is to reach out to the fans, managing websites, Twitter feeds, Facebook and Wikipedia.

For the music business, social networking is brilliant. Just when you think it's doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It's amazing. And it's free. I love it. It's absolutely brilliant.

I'm active on social media because that's such a big reason why K-pop and Korean music performs the way it does.

I have a fan base worldwide, man. I think they're really down for me. That's how I got signed - 30,000 fans retweeting Rick Ross.

If your music is great, you will have fans, not because you have spent time chatting on social media.

The thing that got me started on Twitter was just basically pressure from management and the record company saying, 'Hey, this is what all the other artists are doing. You need to be doing it also.' I didn't really have a clue what is was.

The new artist is meeting the general public before they meet the record company. They're able to put the material on YouTube and have a million views before they even meet an executive at a record company, and get the deal based on that.

Social media and music in general have been changing so fast. You can go on Twitter and go from one artist to another. What I really like about it is the opportunity to communicate directly with your fans.

When you're an independent artist, you need as much play or promotion as you can get.

I run our Twitter and Facebook pages, because I feel it's important to maintain a personal relationship with fans.

While working for Diplomat Records, I helped several artists with their online branding and social media. Once I left the label, I worked directly with artists and noticed many artists were overlooked and underrated if they weren't in 'XXL' or 'The Source.'

I feel like Soulja Boy was one of the smartest when it came to connecting with your fans and taking that to another level.

I have my own marketing company, Always Civil, where I help artists create their online identity. I have worked with Lil Wayne, Young Jeezy, Mary J. Blige, Pusha T - the list goes on.

I do love the social-media aspect of working records nowadays. You can do a video and put it up on social media, and people check you out who would never check you out before. I think it's much cooler that you can just get the product right to the fans.

'X Factor' did a lot for me, but things truly started to take off for me when I went to social media.

I could always play the drums, so I have some musical talent, but I don't live in Atlanta or LA, so I can't just randomly bump into major artists. So instead, I started building my fan base and my name by networking through the internet. Mostly through Twitter, Youtube, Instagram and Facebook.

A lot of what's happened with my career has been because of the Internet. It's a way for me to reach fans directly, especially with music.

As much as people are griping about the Internet taking sales away from artists, it's been a huge promotional tool for me.

My whole career began because I was always putting my music on the Internet. By the time I had my first tour, I had an audience everywhere I went, because people were listening online. I started with a website, Jasonmraz.com, pre-YouTube. You could e-mail me directly, and I would send you a CD.

This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars, he's using Spotify, creating playlists and listening to music through it.

I think social media is so important; the young bands have certainly embraced that and used that to their advantage.

There's only so much you can do on a physical level trying to tour or pass out mixtapes. Although that matters, I realized that you can reach more people putting your music on Soundcloud and networking with blogs to write about you. It really comes back to the music and what you release.

I use Twitter pretty much exclusively to interact with fans. There's no, 'I'm having breakfast wherever.' I don't think people care where I'm having breakfast.