Advertising Content Quotes

Advertising is only evil when it advertises evil things.

Our kids didn't do this to themselves. They don't decide the sugar content in soda or the advertising content of a television show. Kids don't choose what's served to them for lunch at school, and shouldn't be deciding what's served to them for dinner at home. And they don't decide whether there's time in the day or room in the budget to learn about healthy eating or to spend time playing outside.

I'm tired of advertisers being the gatekeepers of what is and is not appropriate on news shows.

Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.

We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond." Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Its definition can be a bit murky, but to me, native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt - native ads don't pop up or dance across the screen - and its content is actually valuable to the person viewing it.

I have kids. I can't hardly watch an afternoon football game with them without having to turn off the TV during the commercials. It's too much. I don't know when violence was deemed such a cinematic thing.

The advertisements in a newspaper are more full knowledge in respect to what is going on in a state or community than the editorial columns are.

Leave America and you'll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining. Sometimes they are funny. Sometimes they are dramatic. Sometimes they are just beautiful.

There are screens at the gas station, there are screens at the shopping mall. And they all need content.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

What you say in advertising is more important than how you say it.