David Ogilvy Quotes

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

Mass demand has been created almost entirely through the development of advertising.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Promise, large promise, is the soul of an advertisement.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

The more informative your advertising, the more persuasive it will be.

Advertising generally works to reinforce consumer trends rather than to initiate them.

In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.

In my experience, marketing is best when it proves the product it is supporting.

I learned from McDonald's that we can do great things from a marketing and advertising perspective, but if the experience at the restaurant isn't superior, it might not matter.

Advertising is an environmental striptease for a world of abundance.

I long for the day when advertising will become a business for a grown man.

Advertising is the art of convincing people to spend money they don't have for something they don't need.

Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.

Consumer habits are key to understanding how to launch a product.

Advertising is a wonderful lubricant for business, if it's used properly.

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

Advertising treats all products with the reverence and the seriousness due to sacraments.

It has become a certainty now that if you will only advertise sufficiently you may make a fortune by selling anything.

Driving up the value of the advertising is a big commitment for Microsoft.

Advertisers don't want to be ignored, and they are drunk on our data, which is what Google and other large networks are really selling. The ads are almost a by-product; what companies really want to know is what antiperspirant a woman of 25-34 is most likely to purchase after watching 'House of Cards.'

Advertising is the principal reason why the business man has come to inherit the earth.

Apple has great marketing, among the best PR and marketing in the world.