Marion Nestle Quotes

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Without a doubt, what drives sales is letting people try our products.

I don't want to tell you what to buy. I just want to help you think about why you're buying it.

I think skilled salesmen have the ability to work out who you are and pick out aspects of your personality. They almost manipulate you, in a way, to make you buy their product.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy.

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

In terms of merchandise, you can't force anyone to buy something.

When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.

This isn't really a convention, This is really an infomercial. And every night we'll have a different infomercial and people view it with a certain level of cynicism.

How do people know what they want until we show them?

When Republicans went to college and studied business, they took a course in marketing and found out how people really think. Progressives need to take a lesson from that.

There are two reasons why anybody buys anything. The real reason, and the reason they give you.

I don't believe in asking people to spend $15 on something they've never heard before. That's just unreasonable.

Our point of view is we will sell more if we help people make purchasing decisions.

It did what all ads are supposed to do: create an anxiety relievable by purchase.

Sometimes when you work in advertising you'll get a product that's really garbage and you have to make it seem fantastic, something that is essential to the continued quality of life.

The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.

We're all subject to the daily pressures of consumer persuasion.

The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them.

If you're looking for a book that will spike in sales and then go away and then spike again when it comes out in paperback, your normal model, I definitely won't give you that.

The more advertising I see, the less I want to buy.

About 60% of the people stopped when we had 24 jams on display and then at the times when we had 6 different flavors of jam out on display only 40% of the people actually stopped, so more people were clearly attracted to the larger varieties of options, but then when it came down to buying, so the second thing we looked at is in what case were people more likely to buy a jar of jam. What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.

The language of salesmanship was no doubt born with the first fashions in fig leaves in the garden of Eden. A strange concept has grown around it: if something is to be sold, inaccuracy is not immoral. Hence the art of advertisement - untruthfulness combined with repetition.

The main purpose of advertising is to undermine markets. If you go to graduate school and you take a course in economics, you learn that markets are systems in which informed consumers make rational choices. That's what's so wonderful about it. But that's the last thing that the state corporate system wants. It is spending huge sums to prevent that.