Consumer Skepticism Quotes

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.

Go on, try weasel, try squirrel; it tastes like chicken, it tastes just like chicken! If it tastes just like chicken, why don't you gimme some damn chicken?

This mug of mine is as plain as a barn door. Why should people pay 35 cents to look at it?

This isn't really a convention, This is really an infomercial. And every night we'll have a different infomercial and people view it with a certain level of cynicism.

I still am amazed that people would never buy a car if they were told it gets 75 miles to the gallon - they're absolutely clear on what's a scam. But when it comes to their health they will immediately fall for somebody telling them, "Take this pill and you'll live to be a hundred years old." There's something about medicine that allows us to fall for stupid sales pitches more easily.

if companies are in business solely to make money, no consumer can fully trust what they do or say.

Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?'

Hot today, forgotten tomorrow. I'm not buying anything.

Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?

The more advertising I see, the less I want to buy.

Consumers have to understand that the purpose of these claims is to get them to buy the product.

We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt.

Americans born since World War II have grown up in a media-saturated environment. From childhood, we have developed a sort of advertising literacy, which combines appreciation for technique with skepticism about motives. We respond to ads with at least as much rhetorical intelligence as we apply to any other form of persuasion.

Have you ever noticed how they keep improving your laundry detergent, but they still can't get those blue flakes out? Why do we trust them to get our clothes clean? These guys can't even get the DETERGENT white!

There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.

I don't believe in asking people to spend $15 on something they've never heard before. That's just unreasonable.

Who will wear a shoe that hurts him, because the shoe-maker tells him 'tis well made?

We know the product is going to stink. We know that because we live in the world, and we know that everything stinks. We all believe, Hey, maybe this one wont stink. We are a hopeful species. Stupid but hopeful. But were happy in that moment between the commercial and the purchase. And I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy.