Paul Arden Quotes

People don't generally like advertising that takes a stand.

If you really think about it, when watching television, you have product placement all the time.

In a way, advertising, for all its shallowness, its love of design, its modishness and its self-justification, is curiously innocent. The idea of the hidden persuader or the manipulator is largely absurd.

You can feel how much money goes into commercials by how swiftly they act on your mind. And they've got, like, a hypnotic quality to the way they present their products.

Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.

The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.

Americans born since World War II have grown up in a media-saturated environment. From childhood, we have developed a sort of advertising literacy, which combines appreciation for technique with skepticism about motives. We respond to ads with at least as much rhetorical intelligence as we apply to any other form of persuasion.

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

In today's world, marketers reach inside the home and attempt to figure out not what's good for your daughter, because that is not their business, but what deep desires they can manipulate, stimulate and ostensibly satisfy in order to produce cold, hard cash.

Children's television has been grossly over-commercialized. The subtle message is, "Buy me! Buy me!

Advertising's always been a considerable pressure on publishers.

I don't like ads: I'm too susceptible. I find myself in the supermarket buying Ronseal, and I don't even have a shed.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

Mass demand has been created almost entirely through the development of advertising.

I grew up in a country where advertising doesn't exist.

Advertising treats all products with the reverence and the seriousness due to sacraments.

The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

Now, product placement, whichever way you look at it, whether you like it or you think it's disgusting, or whatever, it's what it is.

The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.

Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy.

This isn't really a convention, This is really an infomercial. And every night we'll have a different infomercial and people view it with a certain level of cynicism.

I have to admit I've always had quite a complex relationship with modeling and with the idea of advertising: not always knowing what I'm advertising and selling.

Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.

Ads sway kids' preferences. Star athletes spokespeople sway kids' preference.

There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?'