marketing ethics Quotes

We shouldn't be ashamed of getting people to click on content that we're proud of.

The marketing of anything is full of exploitation and lies and hype.

I think the ongoing discussion of the world of advertising is, 'Where is the soul in advertising?'

If you voluntarily label a product as being unsuitable for kids and then turn around and market it directly to kids in contradiction of your ratings system, then you should be held accountable just like any other company in America that misleads consumers. That's not censorship. That's common sense.

The thought of the word church and the word marketing in the same sentence makes me sick.

Food is being purposefully formulated to addict you.Then it is purposefully marketed, targeted to young children to addict them at an early age. This is unethical, right? This is immoral, particularly when you see the results of it which is this world-wide epidemic of diabetes and obesity.

Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

When I approach a band, I want to respect them and be respectful of their music. I'm not gonna say, 'Look, you guys are real hot, so we'll stick you in the movie, and we'll get it in all these stores and all these stations.' That isn't right.

There's a fine line between marketing and grand theft.

You need to earn the right to promote.

It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.

Nothing is quite honest that is not commercial, but not everything commercial is honest.

With this new initiative, Disney is doing what no major media company has ever done before in the United States. And what I hope every company will do going forward when it comes to the ads they show and the food they sell they're asking themselves one simple question: Is this good for our kids?

What can we say about a marketing culture that so openly feeds and colludes with obsession? The Disney empire has developed this to an unprecedented degree of professionalism.

Some people have a taboo about doing advertising in the States. You know, where they kind of make their bread and butter. But to me, that's crazy.

I don't believe in naming clients to get press. I hated it when I was a couture client. If the dresses don't sell themselves, there is something wrong.

People are fretful about lifestyle retailing because the idea that anyone's immortal soul and deepest longings can be quite so readily anticipated and consolidated with several hundred thousand other like-minded types is worrying.

We have to move from making good advertising, to making advertising good.

The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.

On the morning of the fourth day, Jamie tipped a switchblade out of his box of cornflakes. “I think these promotional campaigns have really got out of hand,” he said, freezing with his hand on the milk carton. “One shiny free knife with every packet of cereal bought is not a good message to send out to the kiddies.

If there was a market in mass-produced portable nuclear weapons, we'd market them, too.

I don't like the word "brand." When I see people creating a brand, it feels disingenuous.

In today's world, marketers reach inside the home and attempt to figure out not what's good for your daughter, because that is not their business, but what deep desires they can manipulate, stimulate and ostensibly satisfy in order to produce cold, hard cash.

In the field of marketing . . . the trend toward selling [has] reached something of a nadir with the unveiling . . . of so-called subliminal projection. That is the technique designed to flash messages past our conscious guard.

Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?'