Laura Benanti Quotes

Building brands and helping people figure out their identity - as far as a business identity and everything - was kind of my niche.

First of all, when building a brand you have to know who you are, what you are, and what you stand for. That's clichéd marketing-bullshit jargon, but it does matter. It helps. You have to know who you're targeting. I think too many people fight the market. There are certain people who are never going to want your stuff no matter what you do. There are certain people are never going to love me because I curse and I have bravado and I'm a Jersey boy and I'm brash and they won't take the time to see the humility and the patience and the truth. They shouldn't.

I think people love having a person behind a brand who lives it. The idea of storytelling is really important.

Brands are about editing.

You know what, every decision I make is in the best interest of my brand.

An authentic and honest brand narrative is fundamental today; otherwise, you will simply be edited out.

Our success is a direct result of knowing how to market a brand and having the right people representing the brand.

If you sell what you do, you're a vendor. If you sell why you do it, you're a brand.

Figure out how to build a brand and stick by it so people know what to expect.

I look up to Martha Stewart, and I love that she has product lines that are true extensions of her brand.

You have to stay true to your heritage; that's what your brand is about.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great brands are loved by some and hated by others because they actually stand for something.

When you have premium brands, you have to have the right balance of communicating all of your values.

My name has become a brand - it could be make-up, clothing, perfume.

I believe in emotional branding.

It's important for me to create a brand because branding allows me to create a lifestyle that goes beyond track & field. It also lets my fans and followers get a better picture of who I am as a person, my interests and my passions.

I find working on brands some of the most interesting work you can do.

I do think brands are like people.

Build a lifestyle around your brand, and the audience will follow.

A lot of stuff that I'm involved in is about branding.

I'm such a brand nerd.

Authenticity in branding requires a step by step, measured methodology that doesn't veer from a brand's key identity.

Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.

I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.