Debbie Millman Quotes

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.

I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.

Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.

No one is going to understand your brand better than you.

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

You have to do what's best for the brand.

Great brands are meant to be great aggregators.

Channel brand is so key.

Brands are about editing.

My husband is in branding. He brands places - cities, institutions.

We don't want to just put logos on somebody's devices. It needs to feel like Nokia, what Nokia was known for.

You can't back-engineer a brand.

One of my mentors schooled me on branding before it was a cliche term in the game.

I am crazy for good branding and really admire companies that get it right.

We were looking at ourselves as a store rather than a brand. When you do that, you draw thick, heavy lines around your freedom.

I have never heard the word brand used so often as I did around The Guardian. Brand was the magical word, particularly as it was uttered by Alan Rusbridger, that would transform the paper and the goal that everyone was working toward.

A lot of stuff that I'm involved in is about branding.

I'm such a brand nerd.

We are now focused on the brand, not the channel.

It's important to keep up the idea of the brand, even beyond sales.