Bonnie Hammer Quotes

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

Unfortunately, being a brand is really important nowadays.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

You know what, every decision I make is in the best interest of my brand.

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.

One of my mentors schooled me on branding before it was a cliche term in the game.

'Shaggy' is a brand.

We are now focused on the brand, not the channel.

I think I am one of the smallest surviving brands.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

I think it takes 30 years to build a luxury brand.

Kmart appreciates and supports exclusive brands.

No one is going to understand your brand better than you.

There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

I never thought about branding when we were starting our production company.

Great brands are meant to be great aggregators.

Brands are about editing.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.