Mark Duplass Quotes

My husband is in branding. He brands places - cities, institutions.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

Channel brand is so key.

Branding is deliberate differentiation.

Everything in our world is branded.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.

I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.

One of my mentors schooled me on branding before it was a cliche term in the game.

I am crazy for good branding and really admire companies that get it right.

Building brands and helping people figure out their identity - as far as a business identity and everything - was kind of my niche.

I have never heard the word brand used so often as I did around The Guardian. Brand was the magical word, particularly as it was uttered by Alan Rusbridger, that would transform the paper and the goal that everyone was working toward.

'Shaggy' is a brand.

A lot of stuff that I'm involved in is about branding.

I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.

We are now focused on the brand, not the channel.

To me, a 'brand' sounds evil.

Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.

No one is going to understand your brand better than you.

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

I'd love to build a brand, a legacy.