Paul Rand Quotes

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.

We feel a brand should be free.

Our awareness gap and the fuzziness about how people might understand Ulta today is a ripe opportunity for us as we think about going forward. I imagine this is like almost relaunching the brand of Ulta.

If you want to be a national brand, damn act like it.

I do think brands are like people.

From a branding standpoint, the show represents only a fraction of our business, and the impact you actually have on the consumer is super, super tiny. I mean, what about the pre-collection? That is just as important as the show.

'Shaggy' is a brand.

Brands don't just care about views. Brands care about their brand first.

The minute you can be predicted, as a brand, you've got a problem.

It's important to keep up the idea of the brand, even beyond sales.

To me, a 'brand' sounds evil.

The most dangerous thing for a branded product is low interest.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.

I think I am one of the smallest surviving brands.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

I think it takes 30 years to build a luxury brand.

There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.