Brand Association Quotes

The kind of roles which you get, people identify with your roles, and it then leads to the kind of brands you get.

A lot of Disney Channel actors and actresses, when they stop working for Disney Channel, they have a real aversion for not wanting to be remembered by Disney Channel.

Beatle's wrote the Nike song and called it macaroni.

Coming from the music business and seeing the transition from artists to fans, fans to consumers, it's really about understanding the psychology of why people want to associate with your brand.

I think it's shameful when you sell out. It depends what kind of artist you wanna be, but I don't want my name anywhere near another brand.

One night, I was chatting with a group of 16-year-old girls over a few drinks about a name for the record store ... A bunch of ideas were bounced around, then, as we were all new to business, someone suggested Virgin. It smacked of new and fresh and at the time the word was still slightly risqué, so, thinking it would be an attention-grabber, we went with it.

I've always refused to associate myself with a brand.

People like to be able to identify a brand, and I don't really have one.

I think that selling rights is a bad move commercially, not just morally. It cheapens the songs. When people come to my concerts, they often hold up candles when we do "Let It Be." I don't think they'd do that anymore if the song suddenly became part of an Oldsmobile ad.

I'd say 3/4 of advertising works on pure Pavlov. Think how association, pure association, works. Take Coca-Cola company (we're the biggest share-holder). They want to be associated with every wonderful image: heroics in the Olympics, wonderful music, you name it. They don't want to be associated with presidents' funerals and so-forth.

I'm the founder of the McAfee Anti-Virus Software Company. Although I have had nothing to do with this company for over 15 years, I still get volumes of mail asking 'how do I uninstall this software'. I have no idea.

I don't like to play anywhere with a banner for Carlsberg or vodka or whatever. I'm not a drinker myself, and I don't like feeling like I'm working for the liquor companies.

Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.

It feels great to be associated with PUMA.

I am sure my association with a big brand like PUMA is really going to help me in the long run.

When people see that we're signed to Def Jam, the perception has changed.

I do not have a merchandise line. I don't sell knives or apparel. Though I have been approached to endorse various products from liquor to airlines to automobiles to pharmaceuticals dozens of times, I have managed to resist the temptation.

Nike is obviously more sporty than Adidas. I always associate Adidas with Beastie Boys and Run-DMC.

If I ever modelled for Calvin Klein I'd give myself to a flock of fans to beat me silly with a baseball bat.

I wouldn't just lay my voice on anything. But I'd love to do a collaboration, like a Calvin Harris track, for example.

I am not comfortable walking the ramp for just any designer. I am particular about who I associate with.

A lot of brands, you can't touch them. When you're dealing with Snoop Dogg, he brings you closer to the brand and it feels like it's a part of you.

Nine out of 10 people who recognize me recognize me from the commercials.

I never want to be randomly posing with a product or putting my name to a brand arbitrarily.

From working with Ralph Lauren, I started to understand what it meant to build a brand. There were times when I was working there that it seemed so repetitive. At the time, I didn't understand what was happening. But when I stepped out of it, I realized what he was doing was achieving a signature look and reiterating that. That's why when you think about a polo shirt you think about Ralph - he owns that garment.