Richard Branson Quotes

We don't really want to work for a corporation; however, we do aspire to one day make a barbecue sauce that doubles as a cologne, and we would like to promote that ourselves. We would like to create a cologne barbecue sauce benchmark of success.

From a branding standpoint, the show represents only a fraction of our business, and the impact you actually have on the consumer is super, super tiny. I mean, what about the pre-collection? That is just as important as the show.

When you're too concerned about branding, you're restricting yourself.

From working with Ralph Lauren, I started to understand what it meant to build a brand. There were times when I was working there that it seemed so repetitive. At the time, I didn't understand what was happening. But when I stepped out of it, I realized what he was doing was achieving a signature look and reiterating that. That's why when you think about a polo shirt you think about Ralph - he owns that garment.

Don't try to change the package more than you try and change the product.

I wanted to start a hotel company from scratch.

I never thought about branding when we were starting our production company.

Channel brand is so key.

Every great brand is like a great story.

Our awareness gap and the fuzziness about how people might understand Ulta today is a ripe opportunity for us as we think about going forward. I imagine this is like almost relaunching the brand of Ulta.

We wanted people to remember the name as soon as they heard it. When people become so accustomed to the Wii name, nobody is going to say it's a strange name, just like nobody is going to say that Google is a strange name or IKEA is a strange name today.

When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn't wholly who they were, which then became an image that they sold. That's still a brand to me.

I do think brands are like people.

I thought, 'If I can create a business to promote martial arts, that'd sure be a lot of fun.'

I am crazy for good branding and really admire companies that get it right.

'Shaggy' is a brand.

I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.

The general rule is that entrepreneurs need the fear of their brand's demise to make it magic. It is too safe to do it as a corporate subsidiary.

Some people bring their work home with them. You might suppose that Sid Mashburn is one of those guys - the man was born with a name so brand-ready he basically had to become an entrepreneur.

The frustration of a movie is that you are creating a new business every time you go off to make one, and in a funny way, that's what's exciting.

Marketing is the distinguishing, unique function of the business.

I'd say 3/4 of advertising works on pure Pavlov. Think how association, pure association, works. Take Coca-Cola company (we're the biggest share-holder). They want to be associated with every wonderful image: heroics in the Olympics, wonderful music, you name it. They don't want to be associated with presidents' funerals and so-forth.

A brand that stands for what all brands stand for stands for nothing much.

Trump's act of construction is not building a building. It is building the meaning of the name "Trump." Because his revenue really comes from selling his name to people who do actually build things. They pay enormous sums of money for the supposed privilege of being associated with the name Trump or the name Ivanka, because of that image construction. That's why it seemed like a good idea for Trump to run for president in the first place.

I think the environment has become more competitive. That has made Indian industry more concerned with a) its customers, b) the quality of its products, and c) its brand image in the marketplace.