David Remnick Quotes

Your brand is the single most important investment you can make in your business

There is just no way any management with any intelligence and foresight cannot recognize the value of a corporate image. It is the best, single marketable investment that a company can make.

Brand is much more than a name or a logo. Brand is everything and everything is brand

You know what, every decision I make is in the best interest of my brand.

From a branding standpoint, the show represents only a fraction of our business, and the impact you actually have on the consumer is super, super tiny. I mean, what about the pre-collection? That is just as important as the show.

'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.

When you're too concerned about branding, you're restricting yourself.

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

Every day, you always have to be cognizant of your brand. I know it can cost you [future] money, but there are a lot of things more important than money that affect your brand.

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

No one is going to understand your brand better than you.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

My name has become a brand - it could be make-up, clothing, perfume.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

Channel brand is so key.

Brands are about editing.

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.

When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn't wholly who they were, which then became an image that they sold. That's still a brand to me.

Building brands and helping people figure out their identity - as far as a business identity and everything - was kind of my niche.

'Shaggy' is a brand.

Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.

We are now focused on the brand, not the channel.