Vernon Davis Quotes

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

You have to do what's best for the brand.

Channel brand is so key.

I take my brand very seriously.

Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.

We are now focused on the brand, not the channel.

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

I think I am one of the smallest surviving brands.

I think it takes 30 years to build a luxury brand.

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

When you have premium brands, you have to have the right balance of communicating all of your values.

Unfortunately, being a brand is really important nowadays.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

Brands are about editing.

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.

You can't back-engineer a brand.

Building brands and helping people figure out their identity - as far as a business identity and everything - was kind of my niche.

Brands don't just care about views. Brands care about their brand first.

Possessing a powerful worldwide brand is essential for sustained success.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

To me, a 'brand' sounds evil.