Brand Reputation Quotes

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Now I have a business, artists to take care of. I want to make sure everything's going right, because at the end of the day, it's my name.

Illamasqua is a great brand with great people.

Your brand is what people say about you when you're not in the room

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

A brand is simply trust.

The Chinese love Ford's product line: they love the quality, the fuel-efficiency, the safety, the brand.

There's a brand, Mr. Bubble, that is sometimes called other things, like Mickey Mouse or other names. That's the stuff I use.

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

I am in awe of the brand, and there is nothing I would do or contemplate doing that would any way impact the unique pedestal that Steinway occupies in the industry, 160 years, uncompromising reputation for excellence, and it's my goal to safeguard that reputation and continue that pursuit of perfection.

Your brand is formed primarily, not by what your company says about itself, but what the company does.

You know what, every decision I make is in the best interest of my brand.

Mastering the paradox of star brands is very difficult and rare - fortunately.

AOL, I think, represented an opportunity for a few things. One is I'm a big believer in the AOL brand, and I think AOL as a brand has touched hundreds of millions of people around the world. Reigniting that brand is a very exciting challenge and a big opportunity.

I don't want to do anything and everything. I want to be a brand that, every time I leverage my name, I want people to feel sure that it's going to be something good - so whether it be my movies, my perfume, my restaurant, my musical, it'll be good work, good food and good everything.

What made Louis Vuitton famous was the quality. We don't do marketing; we just create products which are exceptional in their design and craftsmanship.

The risk of any great luxury brand that has its history in the past is that it can get dusty.

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.

You can market your ass off, but if your product sucks, you're dead.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

As a company, we don't contribute to any cause except noncontroversial things like a breast cancer walk. I don't know anybody who is 'for' breast cancer.

But in another, I think a woman's going to go into a shop to find a coat or a jacket and I just don't think she's not going to go into a shop because of a bad review she probably didn't even read.