Tim Armstrong Quotes

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

I think it takes 30 years to build a luxury brand.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

Unfortunately, being a brand is really important nowadays.

You can't back-engineer a brand.

Brands don't just care about views. Brands care about their brand first.

To me, a 'brand' sounds evil.

I think I am one of the smallest surviving brands.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

Brands are born, not created.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

Channel brand is so key.

I take my brand very seriously.

Every great brand is like a great story.

We feel a brand should be free.

Our awareness gap and the fuzziness about how people might understand Ulta today is a ripe opportunity for us as we think about going forward. I imagine this is like almost relaunching the brand of Ulta.

I do think brands are like people.

From a branding standpoint, the show represents only a fraction of our business, and the impact you actually have on the consumer is super, super tiny. I mean, what about the pre-collection? That is just as important as the show.

Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence.

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

The most dangerous thing for a branded product is low interest.