Joanna Coles Quotes

I think it takes 30 years to build a luxury brand.

I think I am one of the smallest surviving brands.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

Unfortunately, being a brand is really important nowadays.

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

We don't want to just put logos on somebody's devices. It needs to feel like Nokia, what Nokia was known for.

Brands don't just care about views. Brands care about their brand first.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

To me, a 'brand' sounds evil.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

Kmart appreciates and supports exclusive brands.

No one is going to understand your brand better than you.

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.

I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.

Brands are born, not created.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

You have to do what's best for the brand.

Great brands are meant to be great aggregators.

Channel brand is so key.

I take my brand very seriously.