Brand Uniqueness Quotes

In a marketplace where it's so easy to produce products, where your competitors can essentially match you on the product itself, you need to have something else. You need to have an added value, and that added value is the identity, the idea behind your brand.

I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' brand in the world. We're one of maybe the top 30 best known brands in the world, yet if you look at the other 29, they all specialize in one area. Whether it's Google, Coca-Cola, Microsoft, etc., they all generally specialize in one area.

It's easy to get wrapped up in the season-to-season business, but to have real longevity in this field, you've got to always maintain your point of view and what makes your brand unique. Your business is always going to have ups and downs, but there needs to be a certain consistency.

A great trademark is appropriate, dynamic, distinctive, memorable and unique.

Yahoo is a consumer brand. It is a consumer brand that allows people to get what they want from the Internet in a way that only Yahoo can deliver it.

The talent for discovering the unique and marketable characteristics of a product and service is a designer's most valuable asset.

You can't back-engineer a brand.

At our core, we are a content company. That content has to be the very best. You can't be a company of this size and be doing what everybody else is doing.