Primo Angeli Quotes

Business owners should think of designers as architects, not decorators.

I'm looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it's about picking product, getting behind it, marketing it and introducing it to a customer. What they've done just inspires me.

I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.

You can always change your branding or hire lawyers, but it's critical that you figure out if you have product market fit, and if you don't, figure out how to course-correct without getting stuck.

One of the weird things about being a designer is guessing what the world will want about a year in advance of when they will want it. It becomes almost a psychological test in a way - how do I feel now and how do I want to feel then.

I enjoy looking at other people's products and learning from them. We take all of our competitors very seriously, as you know. You have to respect Intel. But we have our own tricks up our sleeves.

Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.

You need to make certain decisions to expand your market.

Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.

Most Fortune 500 companies began as small start-ups whose entrepreneurial founders slowly developed the infrastructure, hired the staff, sourced manufacturers or built their own factory, and created distribution, sales, and marketing plans.

We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build.

Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.

I love taking an idea... to a prototype and then to a product that millions of people use.

I am responsible for creating and overseeing the future products that make up Google Advertising.

If you really stay focused on what your beliefs are and what your customer wants, you'll find the right markets.

In a business, you have a vision, and you follow the vision. You have to execute. And then you have to learn how to run a good business. And I think if you look at the characteristics of any successful fashion business, it's all about that.

Wherever we are seeing something getting used, that to us is an early indicator that there might be something that people want. And then let's figure out how to make that great. And then let's go figure out monetization.

Your Dream, Vision, Purpose, and Mission all come together when you bring products to market - so make sure you're bringing your best.

If you go to business school, and you put a product out there in the world, and it's working, the logic is to keep putting the same product out there. And I think that really bumps up against the creative process - and moviemaking, generally. And I think that our company really pushes against that.

I did not plan... the Cube as a competitive item.

In getting Under Armour started, like any business, I think, number one, you need a great idea.

Steve Jobs' ability to focus in on a few things that count, get people who get user interface right, and market things as revolutionary are amazing things.

From the very first inkling of a concept, founders need to gather a target group of five to ten potential users to begin the feedback loop. We all think we know how the market will react to new ideas, but actual users live with the pros and cons of the existing market conditions every day. They are the market experts.

Launching a successful product or startup has little to do with luck. Any business that gains traction on the market is the result of very careful strategizing and market analysis, not to mention the development of an original product or service.