Product Identity Quotes

Very often design is the most immediate way of defining what products become in people's minds.

Describe your product in terms of what it does not in terms of what it is.

Personally i prefer the MX RR and a stylized name, but i was trying to solve the problem rather than create an industry.

The word design is everything and nothing. The design and the product itself are inseparable.

Call me old-fashioned, but I like my conditioners to be conditioners and my shampoos to be shampoos.

I think that hip-hop should be spelled with a capital "H," and as one word. It's the name of the culture, and it's the name of the identity and consciousness. I think hip-hop is not a product, but a culture. I think rap is a product, but when hip-hop becomes a product, that's slavery, because you're talking about people's souls.

Never expect that your startup can cover every aspect of the market. The key is knowing what segment will respond to your unique offering. Who your product appeals to is just as important as the product itself.

One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.

Usability methods are like sandpapering a chair. If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

At the end of the day, if you're going to buy a can of Coke, you want the real thing.

What I wanted to have happen was that people who didn't know that Game Boy Advance and GBA are the same thing would remember Wii right away because it doesn't need to be abbreviated.

I'm only a product like a cake of soap, to be sold as well as possible.

I guess if I'm a product, either you're chocolate, you're vanilla or you're butterscotch. You can't be all three.

Everyone can guess what 'Corn Flakes' tastes like, even if you've never had them. But what, pray tell, does 'High School Musical' or 'Spider-Man' cereal possibly taste like? In this late era, we have reached the ultimate deracination between product image and what actually sits on our spoon.

A brand is a voice and a product is a souvenir.

I can't just say everything that I feel because, at the end of the day, I am a product.

What you do, you don't think of as a product.

The smart way to build a literary career is you create an identifiable product, then reliably produce that product so people know what they are going to get. That's the smart way to build a career, but not the fun way. Maybe you can think about being less successful and happier. That's an option, too.

Don't try to change the package more than you try and change the product.

The talent for discovering the unique and marketable characteristics of a product and service is a designer's most valuable asset.

There's a few in our history, where the person who creates it becomes almost the product itself. Jobs is one of those.

We've just always felt like we had a product onstage that represented us.

We try to be as much involved in our product as possible, because then it's us.

It is necessary that I am viewed as a product. I am a product.