Ayumi Hamasaki Quotes

Image is one of the most important aspects in branding. People identify you and your actions with your name and the product you endorse. The image that you show to fans, followers, consumers, etcetera will affect your marketability and your overall appeal to diverse audiences.

Image is the most important thing about someone's career and longevity.

We created a brand for ourselves, so that now people can't get mad at what we do, because then they're just making of themselves.

It's not only about the rap lyric. Today, people are buying you as a person.

A telescope will magnify a star a thousand times, but a good press agent can do even better.

People don't need to necessarily see me in the jersey to understand who I am and what message I'm trying to get across with the things that I'm marketing.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

He's part of the product and will make no bones about creating that image to bring the value up in his product, bring the value up in everything he touches.

I never cultivated a personality. Almost everyone who is really famous has cultivated a personality.

I'm only a product like a cake of soap, to be sold as well as possible.

I was stuck with the dark glasses. They took all these pictures that went around the world. I guess once you become successful, you don't want to change anything too drastically.

You have to work to be relevant. If you don't, then people will forget, and the studios won't want you because they won't remember the last thing you did that made money.

You want people to buy you as just about anything. So if they think that you're one thing, it's hard to slip into, you know, all these other things.

The process of seeking fame is a process of seeking dehumanization. You are looking for it. You want it. But you only want the good parts of it. You want the part where people see you as just a collection of positive things and nothing else.

I don't do anything for press.

Promotion and perception are synonymous twins of art marketing.

It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level.

I suppose my look, the way I play - you combine all that sort of stuff and that makes people interested in what I actually do. So then, when off-the-field stuff happens... I suppose it's one of those cocktail mixes.

I don’t care what you say about me, as long as you say something about me, and as long as you spell my name right.

Image is not one way to differentiate yourself, it's the only way.

In a campaign, impressions can be much more important than facts and debate.

I think I stumbled upon a voice people associate with me with 'The Deal.'

I haven't done much press for many reasons, but mostly because it's not an interesting dialogue about work that's been done. It's turned into something else. It's become this ridiculous other thing.

Self-promotion is not my strong suit, for sure. I don't look down on it; I just don't understand how to do it.

Fashion nowadays is all about product - bags and shoes - and you're kind of a product yourself, aren't you?