Product Marketing Quotes

I didn't mind spending 40 lakh on the promo of 'Jaane E Mann,' because big things need big money. A quality product has to be marketed well.

Ultimately, my belief is that the best marketing is creating a product that people are excited to talk about. Period.

There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.

In advertisements for your favorite products, are women denigrated or objectified in some way? All of that is important. I would rewrite my kids' books, I would write it in the books for the babysitter!

Your product should sell itself, but that does not mean you don't need salespeople.

If employees aren't satisfied, they won't promote the product we need.

You can market your ass off, but if your product sucks, you're dead.

How did we get to the point where we're paying for bottled water? That must have been some weird marketing meeting over in France. Some French guy's sitting there, like, "How dumb do I think the Americans are? I bet you we could sell those idiots water."

Bell Labs was a fantastic research organization but having them create and market new products for the world was terrible. They were not good marketers and yet it was AT&T engineers who were deciding what the products of the future were.

I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.

Effective communication is a key factor in the success of your product.

I already am a product.

Marketing is for companies who have sucky products.

Madison Avenue’s advertising men are going to run much of the show and ‘sell’ the candidates with the same compelling advertising techniques that they use to sell carloads of toothpaste, cigarettes and soap.

I think skilled salesmen have the ability to work out who you are and pick out aspects of your personality. They almost manipulate you, in a way, to make you buy their product.

All you can do is make a piece of product, sell it on its own terms, stand behind it and hope that people will go see it. If you try to be like something else or appeal to any given group, then you can very easily end up being gratuitous and imitative. There's not much to be gained by that and I think too much time is spent going around trying to be like someone else.

Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.

Marketing is what you do when your product is no good.

Market-driven design builds the success of the product's marketing into the product itself.

When I'm 18, I can finally order that paid programming stuff on TV. Like it always says, 'Must be 18 or older to call,' so I'll be able to call! I can finally buy some blenders from the TV.

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

We're obviously going to spend a lot in marketing because we think the product sells itself.

Distribution may not matter in fictional worlds, but it matters in most. The Field of Dreams conceit is especially popular in Silicon Valley, where engineers are biased toward building cool stuff rather than selling it. But customers will not come just because you build it. You have to make this happen, and it's harder than it looks.

You wouldn't want to be called a sell-out by selling a product. Selling out was frowned on, whereas now you can major in it at business school.