Jim Allchin Quotes

I didn't mind spending 40 lakh on the promo of 'Jaane E Mann,' because big things need big money. A quality product has to be marketed well.

Marketing is for companies who have sucky products.

Launching and seeding awareness of a new tagline is a major financial undertaking. You'd have to be very sure that you needed to do that.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

Advertising is a wonderful lubricant for business, if it's used properly.

I'm selling a product, and I have to be out there; I don't have the option not to be.

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

Marketing is too important to be left to the marketing department.

Marketing executives like big budgets, as big budgets make it easier to grow the top line.

We all need to become more customer-focused and recognize the power of marketing to sell more diamonds.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

A lot of magic happens when you put out a publicity release. I have launched many products with the money I got back from my publicity release.

Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds.

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.

In my experience, marketing is best when it proves the product it is supporting.

There's been not a dime spent on marketing for any record I've ever put out.

If you have a great product but no one knows about it, it's history.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

If it doesn't sell, it isn't creative.

Consumer habits are key to understanding how to launch a product.

In order to be a great marketer, you have to be focused and intense and look at scarcity, urgency, activity and passion in the marketplace.

Launching a newspaper without a coherent idea of how you're going to promote it, or get it to people who might want to read it, is like launching a boat without a rudder or an engine... or a hull, now that I think about it.

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.