Launching and seeding awareness of a new tagline is a major financial undertaking. You'd have to be very sure that you needed to do that.
We're obviously going to spend a lot in marketing because we think the product sells itself.
Marketing is an investment, not a cost.
I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000.
Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
To make an entire country as big as America aware of a movie costs so much money.
Traditional media brand advertising is 65% to 70% spend; online, it's like 28%. You've got a huge margin.
I wonder how many college tuitions could be paid off with the amount of money spent by Minions on advertisement.
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
People spend hundreds of millions of dollars to make movies that don't do anything. I mean, no one's talking about 'Pacific Rim' today. No one's talking about 'The Lone Ranger,' and those were $100 million movies that didn't have nearly the impact that 'Sharknado' did.
