Ryan Holiday Quotes

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.

Marketing is too important to be left to the marketing department.

Everyone can benefit from seeing smart marketing.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

Advertising is a wonderful lubricant for business, if it's used properly.

Driving up the value of the advertising is a big commitment for Microsoft.

Apple has great marketing, among the best PR and marketing in the world.

Money coming in says I've made the right marketing decisions.

We all need to become more customer-focused and recognize the power of marketing to sell more diamonds.

Most entertainment is trying to get you. It's tested, like toothpaste.

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Marketing is for companies who have sucky products.

When the product is right, you don't have to be a great marketer.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

Advertising is a very fundamental need, so I don't think it's going to go away.

Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

Once you become more like Madison Avenue, you become acutely sensitive to what's going to annoy your clients.

I learned from McDonald's that we can do great things from a marketing and advertising perspective, but if the experience at the restaurant isn't superior, it might not matter.

I was always curious why certain marketing worked and some marketing did not.

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.