Marketing Effectiveness Quotes

At the end of the day, how many ads did it take to convince you to use Facebook or Twitter? It wasn't marketing or advertising that convinced you to use these services. It was their value.

Ultimately, my belief is that the best marketing is creating a product that people are excited to talk about. Period.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

I'm a marketeer, and I thought the message discipline in the Leave campaign was extraordinary.

We don't have to go that far to sell our beer because our immediate accounts sell so much. Places that sold 10 cases before, now they're selling 30.

Great marketing cannot sell a pedestrian product very well.

You've got guys out there that are good spokespeople for their sponsors or whatever. They do a good job of selling merchandise and all that. And then you've got guys that are just good wheel men.

When I get all focused on songwriting, I get into all the marketing and promotion that we do to make it happen. Then the right song comes along and blows it all out of the water. The right song will do it for you every time.

The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.

Marketing is for companies who have sucky products.

We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.

I've learned from numerous sources that e-mail marketing is still far more effective in driving book sales than social media. That's why we all get those e-mail blasts from Amazon every morning.

People hate negative tactics, but the fact is, as the 3 A.M. ad demonstrates, they can be very effective.

It never ceases to amaze me that companies will spend thousands of hours and millions of dollars teaching people 'how to sell,' and not one minute or not $10 on 'why they buy.' And 'why they buy' is all that matters.

When the product is right, you don't have to be a great marketer.

I do send out information about my books. Very few people buy the books that way, but I always feel that if they want to know more about the process, they can get the information from my books.

We have to improve our ability to deliver tangible results, namely sales, not simply awareness or change of attitude among opinion formers.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

I've been lucky - all the ads I've got, I've got to be myself. I haven't had to act too much or tried too hard to be someone I'm not. I think that's why people sort of like them. Even the Fastrack ads I did with Genelia.

The Democrats are very bad at selling their own product. The Republicans are geniuses at it. And I've said it before, a bad product well apologized for is superior in this country to a good product.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

Advertising never sold a bad product twice.

Word of mouth is way more important than millions of dollars spent marketing.

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.