Richard Edelman Quotes
We have to improve our ability to deliver tangible results, namely sales, not simply awareness or change of attitude among opinion formers.
Edelman, Richard. "Communications Marketing." 6 A.M., Edelman, 4 Sept. 2014.
When earning money is the primary driver of a business, that business has come under the control of people who no longer have the vision, interests or focus of the founders and the people who originally made it what it was. Making money is an important part of making a successful company, but if that is all, then unless one is an investor, there is no great advantage to becoming a customer. All of the great new companies started with a vision that may have included making money but went far beyond that.
Richard Winston Edelman is the President & Chief Executive Officer of the public relations company Edelman, a position he has held since September 1996.