Marketing is too important to be left to the marketing department.
Morphe was one of the first makeup brands that I worked with when I was just starting out. The great thing about them is that they were really invested in social media and influencers like me early.
As goods become more standardized - and mass production has that effect, standardizing product - the distinguishing factor between one store and another is going to be how skillful stores are in satisfying customers and making it a pleasant experience instead of a hostile experience.
Everything in our world is branded.
Let's see: I'm into a whole bunch of different people - Alexander Wang... that's my dude.
Build a lifestyle around your brand, and the audience will follow.
The challenge of the retail business is the human condition.
I'm overjoyed and beyond honored to be a part of the L'Oreal Paris family. I'm such a fan of L'Oreal Paris not just for all of their amazing products, but for what they stand for.
The One Ford plan drives the business to get PGA, Profitable Growth for All, meaning that every year we increase the profits and cash flow. So how do we do that? We serve all the markets around the world with a complete family of vehicles and use the One Ford Plan.
I feel incredibly blessed to be a part of the Jordan Brand family.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can't be a little bit better, because then you put yourself in the shoes of the consumer... you're always going to buy the trusted brand unless there's a big difference.
Anytime someone is wearing Jordan, you have to respect!
The aim of marketing is to make selling superfluous.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
I'll tell you why I like the cigarette business. It cost a penny to make. Sell it for a dollar. It's addictive. And there's a fantastic brand loyalty.
Our citizens never hesitate to take sides against one another, whether it's Democrats versus Republicans, Coke drinkers opposed to Pepsi enthusiasts or Yankee loyalists against Red Sox aficionados.
Channel brand is so key.
You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.
I can remember the first time I tried to drive into the garage of the world headquarters of Ford in a Camry. It was almost like they wouldn't let me in. They said, 'Why do you want to do that?' I said, 'Because we are going to make the best cars in the world, and we need to know everything about the competitor's car.'
You don't put bumper stickers on a Bentley.
A lot of people love Oreos. So their manufacturer is making money. That means more dividends for shareholders.
At the age of eight I started getting into fashion, brands such as Tommy Hilfiger, Nautica and Ralph Lauren. But in 2005 I started wearing John Richmond jeans.
When I first moved to London for university, I was already a big fan of Diesel because, in the nineties, Diesel was, like, the brand. The stores were the place to go. It wasn't workwear like Levi's or G-Star.
Illamasqua is a great brand with great people.
