Elon Musk Quotes

Your brand is what people say about you when you're not in the room

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

To me, a 'brand' sounds evil.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

I think it takes 30 years to build a luxury brand.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

A brand can have huge hype but still only be a tiny business.

I feel as a brand I'm here to be around for a long time.

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not, you're not.

I take my brand very seriously.

Our awareness gap and the fuzziness about how people might understand Ulta today is a ripe opportunity for us as we think about going forward. I imagine this is like almost relaunching the brand of Ulta.

We wanted people to remember the name as soon as they heard it. When people become so accustomed to the Wii name, nobody is going to say it's a strange name, just like nobody is going to say that Google is a strange name or IKEA is a strange name today.

You can understand so much about how consumers perceive a brand by analyzing their spontaneous, subconscious responses.

I do think brands are like people.

Brands don't just care about views. Brands care about their brand first.

It's important to keep up the idea of the brand, even beyond sales.

It's the power of the brand. We've never formally advertised.

Your company's most valuable asset is how it is known to its customers.

The most dangerous thing for a branded product is low interest.

I think I am one of the smallest surviving brands.