David Ogilvy Quotes

In my experience, marketing is best when it proves the product it is supporting.

I'm the master marketer.

The entrepreneur must be the best salesperson and marketer in his business.

First, in order to build a business, you have to be able to sell because Sales = Income. When income is lacking, it's usually because the owner doesn't like to, doesn't know how to, or is simply reluctant to sell. Without sales, however, you have no income.

When the product is right, you don't have to be a great marketer.

Anytime you open a business, you have to be effective in promoting whether it's a franchise or not. You'll need to learn to be a Web marketer extraordinaire. There's plenty of material out there.

It's almost always easier to sell to an existing customer base than to find a new one.

Selling cookies is usually a girl's first exposure to the world of business. She learns how to meet the public, talk about a product, sell the product, and is responsible for collecting money, giving change, and delivering the product. That's quite a business venture for a 7-year-old.

I think Warner Bros. are probably some of the best people in marketing films in the world.

Part of Customer Development is understanding which customers make sense for your business.

If you go into business school and suggest firing a customer, they'll kick you out of the building. But it's so true in my experience. It allows you to identify the customers you really want to work with.

As a business owner, what's the sense in having droves of followers and connections if you aren't able to turn them into paying customers?

I learned from McDonald's that we can do great things from a marketing and advertising perspective, but if the experience at the restaurant isn't superior, it might not matter.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

I like Shakespeare, but I never know what the hell is going on.

Good marketers measure.

The best mental effort in the game of business is concentrated on the major problem of securing the consumer's dollar before the other fellow gets it.

The more people you contact, the higher your sales will be because of the law of probabilities.

The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.

I have no fans. You know what I got? Customers. And customers are your friends.

If I had to lay bets, my bet would be that everything is going to go to hell, but, you know, what else have we got except hope?

Sales = income. The reason so many people have low incomes is that they are poor at selling.

You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.

I know I will go to hell, because I pardoned Richard Nixon.

Greatest risk is not development of new product, but development of customers and markets