To satisfy the customer is the mission and purpose of every business.
Loyalty is earned with friendliness, responsiveness, ease of doing business, fair value, and the good feeling customers get when they call you, visit you, or interact with you.
Treat the customer as an appreciating asset.
Before Google, and long before Facebook, Bezos had realized that the greatest value of an online company lay in the consumer data it collected.
Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'
If you're truly obsessed over customers, it'll cover a lot of errors.
Customer service will become the primary value added function of every business.
IF YOUR JOB IS CUSTOMER SATISFACTION, YOUR REAL JOB TITLE IS PROBLEM SOLVER.
Greatest risk is not development of new product, but development of customers and markets
By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
Well, I kind of think that the opposite is true. The customer is rarely right. And that is why you must seize the control of the circumstance and dominate every last detail: to guarantee that they're going to have a far better time than they ever would have had if they tried to control it themselves.
We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
Obsess about customers, not competitors.
I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.
Forget about yourncompetitors, just focus on your customers.
Make the customer the hero of your brand's story.
Customers shouldn't just think of your business as a place to buy a product or use a service - it should be a fun place to be.
Screw the competition - focus on good customer service.
When a copier sales person cold calls a purchasing manager whom he has never met is it any surprise that the purchasing manager will most likely never return that call?
You must fire bad customers just as you would fire a bad employee. If you do not get rid of your bad employees, the good employees will leave. If I do not fire bad customers, not only will my good customers leave but many of my good employees will leave as well.
The closer you get to your ultimate customer, the more you learn about your business.
The entrepreneur must be the best salesperson and marketer in his business.
I listen to [customers] and we make adjustments because we pretty much average a collection every six weeks. We're constantly taking everything in and taking notes.
The next time you face a customer who has every right to be upset, say something like this: 'I don't blame you for feeling as you do. If I were you, I'd feel exactly the same way. What would you like for me to do?' These are magical, healing words, and you'll be surprised at how reasonable people become when they believe you are on their side.
Successful organizations have one common central focus: Customers.
