Customer Engagement Quotes

Marketing is too important to be left to the marketing department.

Marketing and innovation produce results; all the rest are costs.

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

The aim of marketing is to make selling superfluous.

The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.

Unless you are building a new company from the ground up and can install caring as your businesses' cornerstone, you have to be willing to embark on a completely cultural overhaul so that, like a local mom and pop shop, every employee is comfortable engaging in customer service, and does it authentically.

Bottom line, we will continue to innovate and grow our fan base with Xbox while also creating additive business value for Microsoft.

Social media has shaken up the world of sales, with Facebook, LinkedIn and Twitter offering new ways to hound leads and unprecedented insights into clients.

Customers are the reason we open our doors every day, and keep the machines humming all night long. Customers determine what we eat, where we live, whether we stay in business.

If you want to promote anything, all the work that you put into it is basically promoting the idea of it so that people will go for it. And if they don't go for it, you can't institute it. You can't do it.

The customer wants what the customer wants - when they want it, where they want it, and how they want it. And if you want to build a big business, and you want to be meaningful to a big, broad group of customers, you need to think about how you're going to meet them in the various places where they might expect to see you.

What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.

Ultimately, my belief is that the best marketing is creating a product that people are excited to talk about. Period.

If you can't build a relationship with your customers, you're in big trouble. If you can remember the numbers from the reports and spreadsheets you spent hours poring over in your office, but you can't picture the faces of your customers - you're in big trouble.

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.

Stay the course and keep building an integrated Apple ecosystem of iPhone + iPod + iMac + iTunes + App Store + Apple TV. No one has yet demonstrated they understand how to create an 'experience-based ecosystem' as well as Apple.

Concentrate on the activities of prospecting, presenting and following-up; the sales will take care of themselves.

I'm constantly amazed that owners and managers of all businesses don't train their people to call the person who pays by credit card by name. It definitely makes the customer feel good and will be a factor in bringing them back to your place of business.

Loyalty is earned with friendliness, responsiveness, ease of doing business, fair value, and the good feeling customers get when they call you, visit you, or interact with you.

Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

Software innovation, like almost every other kind of innovation, requires the ability to collaborate and share ideas with other people, and to sit down and talk with customers and get their feedback and understand their needs.

When a customer enters my store, forget me. He is king.

In order for me to sell D.C., I have to have people understand us.

If employees aren't satisfied, they won't promote the product we need.