Safra A. Catz Quotes

If you haven't created the time as an owner to understand why people are choosing your model over your competition, then you are only managing the business that comes in the door, not actively seeking it out.

You really need a unique selling proposition, and people need to care about that unique selling proposition.

In business, every phase of things counts. Companies that just yell out a low price today to win business aren't going to make money in the long term.

If we look at pricing holistically, we'll create a more solid business.

A strategy delineates a territory in which a company seeks to be unique.

I learnt the hard way about positioning in business, about catering to the right segments.

We have built brands that resonate deeply with our customers. Our strategy to grow these brands is clear, and we have strong teams in place to execute this strategy. That is our formula for success.

We have to focus on what we can do. It has to be about experience; it has to be about unique product. It has to be about delivering our content as broadly as we can, and that's been a huge effort on our part.

Launching a successful product or startup has little to do with luck. Any business that gains traction on the market is the result of very careful strategizing and market analysis, not to mention the development of an original product or service.

You can't be successful in business without taking risks. It's really that simple.

As a brand, Ahla is one of Strauss-Elite's strongest. But we need to do a lot of marketing in order to regain market leadership. I have no doubt that we will do that, even if it takes time.

Marketing is the distinguishing, unique function of the business.

A successful business must have a sound knowledge of its market and work on how its product or service will be different, stand out and improve people's lives. If you can ensure it responds to a real need in the market place, your business can punch well above its weight.

Ninety percent of the success of any product or service is its promotion and marketing.

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

I am wired like a CEO and care a great deal about the bottom line, but I care about my customers even more than that. That's always been my competitive advantage.

Nothing except the mint can make money without advertising.

You just have to make sure the model you're working on does not undersell your product.

My father taught us that to thrive, excellence in technology, quality, and customer service along with cost competitiveness is a prerequisite. His contribution to business, the economy, and society at large can never be underscored enough.

It's easier to build a business around a first-class product, even if it's a more expensive product to produce.

Marketing executives like big budgets, as big budgets make it easier to grow the top line.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

You need to make certain decisions to expand your market.

The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. The challenge for small business is knowing where customers are and reaching them effectively.

Entrepreneurship is all about an idea that creates differentiated business value to one's customers. You must be able to convince your customers about the benefits that association with you or your products will give them. People are ready to pay if they are convinced about your services or products.