Julie Wainwright Quotes

What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.

We are always focused on how can we differentiate ourselves. In today's world, where people are gravitating toward experiences, it is even more important.

At HSN, the experience we create are a significant point of differentiation.

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.

A strategy delineates a territory in which a company seeks to be unique.

What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.

When looking at trends I always ask myself basic and timeless questions about business, and the one I seem to always come back to is, 'How is this different than anything else in the marketplace?'

No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.

In advertising, not to be different is virtual suicide.

Auto companies need to quickly separate the stuff that will be swallowed by commodity from the brand stuff.

In a marketplace where it's so easy to produce products, where your competitors can essentially match you on the product itself, you need to have something else. You need to have an added value, and that added value is the identity, the idea behind your brand.

A product that wants to stand out needs different treatment.

I think the story is important in every business. Why do you exist, why are you here, why is your product different, why should I pay attention, why should I care?

I'm always asking, 'How do you give a guy a new reason to buy a polo?'

Marketing is the distinguishing, unique function of the business.

Positioning should be decided before the advertising is created

I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key.

It's hard to build a brand, competitively, and tell people what you do as well.

In advertising not to be different is virtually suicidal.

Your premium brand had better be delivering something special, or it's not going to get the business.

First, you must have entrepreneurs who fully grasp their customers. They understand their product so well because they themselves are customers. The second thing is having an awesome value proposition.

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

You need to define yourself in the marketplace.

We have built brands that resonate deeply with our customers. Our strategy to grow these brands is clear, and we have strong teams in place to execute this strategy. That is our formula for success.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.