Oscar Munoz Quotes

Even if someone is already in your market space, ask yourself whether you can approach it from a different angle and thereby secure your own customer base.

When you can't compete on cost, compete on quality.

You need to understand the market, know how you can differentiate yourself in it, and grasp the price and the functional differentiation competitive points that are going to allow you to be disruptive.

I look at companies as price-players or quality-players. The only way to go with J.Crew was quality.

Only a few businesses will succeed by having the lowest price, so most will need a strategy that includes customer services.

A company's best advantage should be a quality product offered at the right price. That fair competition is what drives innovation.

When looking at trends I always ask myself basic and timeless questions about business, and the one I seem to always come back to is, 'How is this different than anything else in the marketplace?'

I learnt the hard way about positioning in business, about catering to the right segments.

Hardware ultimately is a scale game, and it's a differentiation game. If you are literally selling products that are completely undifferentiated, like x86 servers, why would anybody pay you for that?

I never wanted to compete on price in my history because on price, you don't always win.

Market share is key.

Never expect that your startup can cover every aspect of the market. The key is knowing what segment will respond to your unique offering. Who your product appeals to is just as important as the product itself.

Differentiate your products, provide great service and don't even think about trying to compete with Wal-Mart on Price.

When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.

That doesn't mean you have to have the lowest costs in the industry to succeed. But you need to make sure the activities and product attributes that increase your costs above the other guy bring in at least that much more in revenue, and hopefully more.

When you start losing market share, it's really tough to gain it back; you need the product portfolio and presence in many markets.

When you know who your customers are, that can give you an edge on the competition.

The marketers can compete with free; it just has to be better. Look at bottled water if you don't believe me.

If you don't have a competitive advantage, don't compete.

I think any company should compete on the quality of their products, their prices, the novelty they can produce, their services, because that would be fair competition.

You have to do things right to stay in business, and that's not easy, and that's a choice on a daily basis, the choices you make in how to run your business and how to have a point of differentiation and how to be true to your brand, how to offer something that people want and to offer something that you love.

If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can't be a little bit better, because then you put yourself in the shoes of the consumer... you're always going to buy the trusted brand unless there's a big difference.

I don't think my basic business strategy is well known by the public, probably because people think it's too simple. My strategy has always been to try to focus in on a product or service where you can create a dollar of value for 20 cents and sell it for 40 cents.

I know only a few ways to take market share and drive new revenue. I can engineer better products and services, I can build better relationships with my customers and deliver a higher level of service, or I can give my customers a lower price.

We've got a great value proposition against Chromebooks, we are not ceding the market to anyone.