Gerard Arpey Quotes
That doesn't mean you have to have the lowest costs in the industry to succeed. But you need to make sure the activities and product attributes that increase your costs above the other guy bring in at least that much more in revenue, and hopefully more.
Citations
Arpey, Gerard. "Letter to Shareholders." AMR Corporation 2003 Annual Report, AMR Corporation, 2004, pp. 2-5.
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Gerard J. Arpey is the former chairman, president, and chief executive officer (CEO) of AMR Corporation, parent company to American Airlines.