Lisa Su Quotes

When you start losing market share, it's really tough to gain it back; you need the product portfolio and presence in many markets.

The most interesting information I can have about a competitor is the cost.

I've never had difficulty dominating any market I've been in.

You've got to figure out how you're going to come in and significantly impact and redefine a market such that you become a market share leader in it.

You need to understand the market, know how you can differentiate yourself in it, and grasp the price and the functional differentiation competitive points that are going to allow you to be disruptive.

He who puts ... a product upon the market as it demands, controls that market, regardless of color. It is simply a survival of the fittest.

We really don't look at our competitors. The market is big. If you focus too much on competitors, you can lose focus on the customer. If we make our customers happier, we are going to win.

In general, you don't want competitors to understand your business outside of telling people your revenue and profitability numbers.

The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.

It's easier to build a business around a first-class product, even if it's a more expensive product to produce.

Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.

I know only a few ways to take market share and drive new revenue. I can engineer better products and services, I can build better relationships with my customers and deliver a higher level of service, or I can give my customers a lower price.

We are market based and have to differentiate our product in many ways; pricing isn't the only one.

Tomorrow I will have new competitors such as Google, Microsoft, and Facebook coming into my garden. I'd rather focus on the competition of tomorrow than combine with the competition of today.

The best mental effort in the game of business is concentrated on the major problem of securing the consumer's dollar before the other fellow gets it.

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.

Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.

My revenue was $4 million my first year in business, off of one $20 item.

A company's best advantage should be a quality product offered at the right price. That fair competition is what drives innovation.

The way companies hang on to their marketshare is by being scared.

Indian hotels are doing well globally because they understand hospitality.

The PC is successful because we're all benefiting from the competition with each other. If Twitter comes along, our games benefit. If Nvidia makes better graphics technology, all the games are going to shine. If we come out with a better game, people are going to buy more PCs.

We can learn from IBM's successful history that you don't have to have the best product to become number one. You don't even have to have a good product.

When looking at trends I always ask myself basic and timeless questions about business, and the one I seem to always come back to is, 'How is this different than anything else in the marketplace?'

Leverage your brand. You shouldn't let two guys in a garage eat your shorts.