LISA SU

I love high-performance technologies, the stuff that's the brains of today's products, and AMD was one of the few companies that had this type of technology. I always believed that it was a company that had great technical capability but needed better business focus.

Market share is key.

I do think the blockchain infrastructure is here to stay.

I remember some of the biggest mistakes I have made really, really well.

My dad was going to graduate school at Columbia, in New York, so we moved there. After he graduated, we ended up settling in New York, so I grew up there.

Gaming brings people together.

As one of the most important global events for our industry, I look forward to Computex each year.

AMD's history is we've always had great technology. We've had periods of time where we've done really, really well, and we've had periods of time where we've done not so well. But most of the time we've done well, it's because we've had a leadership product or some technology where we were out in front before anybody else.

As we looked at the server market, we know very well that the data-center market takes time to ramp with any new product.

We do really, really well for content creation and anybody who likes to run videos or edit videos and high performance games.

There are positives and negatives to publicly traded and private companies.

The best thing you can do is learn from those mistakes so that you continue to get better. That's the management style or leadership style I believe in, which is push people to their limit such that they can become better than they thought they could be. That certainly has helped me.

There is a mentality that if you're a long time AMDer, that we're x86: we know what we're doing, and it's just about building better x86 devices.

Diversifying the business is definitely a good thing.

AMD loves gamers.

My philosophy is, I can't make every product that can possibly use a high-performance CPU and graphics. Why shouldn't I enable others, in a positive fashion, to leverage AMD IP in more places?

I think AMD is at our best when we're working with a customer and allowing them to do something they couldn't do before.

I like the PC market. It's a big market, but it's a very volatile market as well.

What you have to have is very smart, motivated, dedicated, and focused engineers and focus them on the right goal.

Yes, our competition may have significantly more engineers or significantly more R&D investment. On the other hand, we have significantly more freedom. We have the freedom to innovate.

I did a lot of engineering things, like taking apart my brother's model car when I was 10. I also played the piano for about 10 years. I auditioned for Juilliard but didn't get in.

People are really capable if you're able to give them the confidence to get something done and paint the picture of where we need to go.

What we're really trying to do is have heterogeneous systems really become the foundation of our computing going forward. And that's the idea that you make every processor and every accelerator a peer processor.

I spent 15 years at IBM, then five years at Freescale Semiconductor.

If I sound like a technology geek, that's probably because I am. But I also love running good businesses.