Carlos Ghosn Quotes

Market share is key.

To me, all business is the same it's just the product that's different and you can have a diamond in your hand, but if you don't market it correctly, it just becomes another piece of coal.

We can only compete in the world against competitors from Asia, the United States, or wherever if we look at unmet needs.

We really don't look at our competitors. The market is big. If you focus too much on competitors, you can lose focus on the customer. If we make our customers happier, we are going to win.

I enjoy looking at other people's products and learning from them. We take all of our competitors very seriously, as you know. You have to respect Intel. But we have our own tricks up our sleeves.

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.

When looking at trends I always ask myself basic and timeless questions about business, and the one I seem to always come back to is, 'How is this different than anything else in the marketplace?'

In general, you don't want competitors to understand your business outside of telling people your revenue and profitability numbers.

When you start losing market share, it's really tough to gain it back; you need the product portfolio and presence in many markets.

There is a healthy competition as there would be in any business. But we do not spend our days thinking about what Marvel is doing.

If I've learned anything in this business, how stupid would it be not to do 'It's My Party' when people come to hear it?

You need to understand the market, know how you can differentiate yourself in it, and grasp the price and the functional differentiation competitive points that are going to allow you to be disruptive.

I think in just about any business the low cost competitor is always going to have an advantage.

The biggest challenge to thriving in the marketplace is identifying the strategic moves that will keep us ahead of the competition.

I think the only way to maintain profitability is to meet the needs of the customers.

I admit that the direct model has done a lot for Dell. That's the only thing the company has ever really accomplished.

Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.

You've got to figure out how you're going to come in and significantly impact and redefine a market such that you become a market share leader in it.

Once you create a loyal customer base, it's tough for a competitor to take that away.

Cutting prices or putting things on sale is not sustainable business strategy.

The advantage of the consumer businesses is they tend to be much broader-based, much larger number of customers, that tend to over time be a lot more predictable. The advantage of the enterprise companies is they are not as subject to consumer trend, fad, behavior.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

Great companies are built on great products.

We got to know the competition very well. In the '50s popcorn made a big growth in sales. Our main push was to produce the best quality and sell in quality retail outlets.

Wal-Mart's success strategies and tactics are easy to understand yet hard to duplicate.