Michael Buffer Quotes

Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.

If you can sell green toothpaste in this country, you can sell opera.

The most interesting information I can have about a competitor is the cost.

All business is basically about customers and marketing and making money and capitalism and winning and promoting it and having something someone really wants.

When I did inventions, I always thought only of the invention itself, but the kids would ask for marketing materials.

Only as long as a company can produce a desired, worthwhile, and needed product or service, and can command the public, will it receive the public dollar and succeed.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

It's easier to build a business around a first-class product, even if it's a more expensive product to produce.

If I've learned anything in this business, how stupid would it be not to do 'It's My Party' when people come to hear it?

Great products sell themselves.

We all need to become more customer-focused and recognize the power of marketing to sell more diamonds.

To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.

Sales don't always have anything to do with good or brilliant or original. Sales are about appeal.

Television networks are a lot like automobile manufacturers or anyone else who's in commerce. If something out there catches on with the public... I guess you can call it 'market research.'

If you really stay focused on what your beliefs are and what your customer wants, you'll find the right markets.

If you haven't created the time as an owner to understand why people are choosing your model over your competition, then you are only managing the business that comes in the door, not actively seeking it out.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

Without a doubt, what drives sales is letting people try our products.

It's whatever sells; it's the business of it.

Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

Cutting prices or putting things on sale is not sustainable business strategy.

When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.

Popularity has everything to do with business and nothing to do with music.