Daniel Lubetzky Quotes

We all need to become more customer-focused and recognize the power of marketing to sell more diamonds.

If you can sell green toothpaste in this country, you can sell opera.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.

Marketing is too important to be left to the marketing department.

Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand.

When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.

To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

When the product is right, you don't have to be a great marketer.

All business is basically about customers and marketing and making money and capitalism and winning and promoting it and having something someone really wants.

I mean, at the simplest level, my entire background was in marketing, which largely is about understanding a customer, being able to be intuitive, being able to be empathetic.

To me, all business is the same it's just the product that's different and you can have a diamond in your hand, but if you don't market it correctly, it just becomes another piece of coal.

Once you become more like Madison Avenue, you become acutely sensitive to what's going to annoy your clients.

We're going to be selling our product to the American consumer. We want to have Americans who understand American consumers.

In my experience, marketing is best when it proves the product it is supporting.

The aim of marketing is to make selling superfluous.

Advertising is an environmental striptease for a world of abundance.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

I long for the day when advertising will become a business for a grown man.

I love market research because you really have an idea of what your consumers are looking for.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.