What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.
The best perk of my job is getting to take products home. I mean, my bathroom looks like Sephora; like a clean, smaller Sephora.
I don't have the option of getting fat. I like to try as much of our products as I can. Our sample size is size large, and I can't fit into our samples unless I'm at that size.
I am a connoisseur of products. I check out everything, I try everything.
Without a doubt, what drives sales is letting people try our products.
I'm open to trying new things. That's why I think Birchbox is so awesome! It's something to look forward to and introduces me to something maybe I wouldn't have picked out, but fall in love with.
Traditionally, the sample is always better than the stock you deliver to the store.
I didn't even know what a beauty editor was. It sounds like a fictional job if you think about it. You get to test lipstick and perfume and nail polish legitimately and call it work.
